I love the affordable quality, rich storytelling and mass impact of videos distributed via a well-run YouTube channel.
I’m a fan of Google’s ‘hero, hub and hygiene’ strategy (Brendan Gahan explains it beautifully here) – despite the riot of competitive content uploaded to YouTube every minute, it is still a powerful converter of visitors to customers… and don’t get me started on the wonders of Wistia! (If you’ve never compared these two video services, this is a useful overview).
I’m always interested in opportunities to collaborate on smart, sticky branded videos – you can reach me via email@example.com. Here’s some of my work:
Between 2009 – 2012, I produced branded content for broadcast on Africa’s largest free-to-air broadcaster, ETV, and worked as a creative producer conceptualising original TV shows, which were pitched to a range of international broadcasters.
In 2013, I started producing content exclusively for an exceptional brand called Go2Africa. The brand invested in quality branded video content for online distribution, and I added scriptwriting and directing to my skillset. In addition to a plethora of destination and product videos, I wrote, directed and produced three branded video series for them:
8-episode series Congo safari featuring the extremely follow-able Terence Lortan on an epic expedition to find western lowland gorillas in the magnificent Congo rainforest.
6-episode series called #adventureafrica following Terence having a blast jumping off mountains, diving with seals and catching the wind, in and around Cape Town.
9-episode series called ‘Dave&David‘, which was a tongue-in-cheek mix of entertainment and information shot in the tight confines of Go2Africa’s boardroom! It’s sweet, it’s cheesy, it’s hard working value for money.
In 2010 and 2011, I produced two seasons of a branded cooking show called Noma Nini for Tiger Brands, which flighted during primetime on national broadcaster, ETV: